Turning customer insights into measurable growth.

Turn business goals and audience needs into clear acquisition and growth plans.

• $34M in incremental revenue, 250K new subscribers, a 220% above 2025 target
• Drove acquisition strategy for Peacock's top franchises, including the 2026 FIFA World Cup, a 3× lift in conversion rate
• Led merchandising strategy across Peacock's biggest live events: NBA on NBC & Peacock, the 2024 Paris and 2026 Milan Cortina Olympics, and Sunday Night Football
• Led consumer tracking studies across 11 domestic & international markets
• Ran focus groups and taste tests at CityWalk to shape new restaurant concepts

Brands

Paris 2024 Olympics

Milano Cortina 2026

FIFA World Cup 2026

NBA on NBC

Sunday Night Football

Streamline processes, prioritize the highest-impact work, and help teams move from idea to launch with clarity and speed.

• Align priorities across product, engineering, data, marketing, and editorial teams around the highest-impact customer opportunities
• Build scalable reporting frameworks that turn complex performance data into clear, consistent decision-making
• Create repeatable experimentation processes that make testing faster, more organized, and easier to scale
• Evaluate and implement tools that improve visibility into customer behavior and strengthen return on investment
• Establish clear goals, ownership, and success metrics to reduce ambiguity and keep initiatives moving forward
• Translate strategy into practical roadmaps that balance long-term growth opportunities with day-to-day delivery

Brands

Universal Studios Hollywood

Peacock

Use data and testing to identify what works and drive measurable results.

• Contributed to a 97-test experimentation program that drove 169K+ incremental subscribers in one year
• Partnered with Decision Sciences to define the roadmap and requirements for Peacock’s subscription analytics dashboard, now the company's source of truth
• Championed a $810K, 3-year Contentsquare investment, adopted across 5 teams
• Developed forecasting models powering subscriber acquisition across web and the app store

Tools & platforms

Optimizely

Zenapse

Adobe Analytics

Google Analytics

Fullstory

Contentsquare

Build and lead cross-functional teams that turn strategy into measurable work.

• Lead and develop high-performing teams by creating clarity around priorities, goals, and individual professional growth
• Build trusted partnerships across product, engineering, data, marketing, editorial, and executive stakeholders
• Translate complex data and strategy into clear recommendations that enable faster, more confident decisions
• Facilitate productive collaboration from early ideation through launch, ensuring the right teams are involved at the right time
• Champion team perspectives while balancing stakeholder needs, business priorities, and customer impact
• Communicate progress, risks, and results clearly to keep teams connected and initiatives on track